ODG Smartglasses
CREDITS
Client: Osterhout Design Group
Creative Director: Britton Holland
2017 | brand, packaging, Design
ODG was the leader in smartglasses and extended reality technologies, launching eight generation of smartglasses that deliver amazing augmented reality, mixed reality and virtual reality experiences.
ODG's singular focus on headworn computing and electro-optics technology was unparalleled within the industry and reflected in the largest extended reality smartglasses portfolio worldwide, each pair designed and optimized for a variety of uses among industrial, enterprise, and business mobility professionals.
My work included overseeing all marketing, branding and some product design: innovative ideas to stand out in the market, product branding, website re-design, packaging, and event displays.