Open Studio
at SF Design Week
Credits
Agency: Cogs & Marvel
Creative Director: Jamie Shaw
Team: Brittnell Anderson, Francie Taylor,
Brendan Keenan, Eoghan Rackard
The experiences:
Building Workplace Community
Inspired Giorgia Lupi’s Dear Data and DePAUL AIGA Tape by Tape, we created an interactive data visualization. We designed the framework for guests to create a live tape installation. The tape reveal was to showcase the idea that creating a rich community and workplace culture is attributable to a series of factors, and that even in a diverse city like SF, there is still work to be done.
Celebrating Global Community
A topographical relief world map, designed and built by the C&M team, was laid flat on a central table with country lines projected onto it from above. Guests were invited to add a pin to indicate somewhere outside SF they’ve worked.
Senseploration
Played with crossmodalism, the interaction of two or more senses. Inspired by the ‘gastrophysics’ work of Dr. Charles Spence at Oxford, we created a controlled experiment to determine whether color and sound can affect perceived taste.
Working with local chocolatier, Kiki’s Cocoa, we commissioned custom chocolates with four flavor notes and then asked guests to sample them in two different environments, answering a digital survey about which ones tasted more sweet, bitter, grassy and spicy. As predicted, the audience detected different flavor notes in the different spaces with different visual and aural cues.
2019 | Design thinking, art direction, design
For San Francisco Design Week Open Studios, my team at Cogs & Marvel decided to create a few interactions that demonstrate how we approach experience design.
We zoned in on the Design Week theme of CommUNITY and design three experiences to showcase our thinking, our creativity, and our ability to use the live experience for rich engagements that collect insights and achieve business goals.