Adobe Field Trip
credits
Agency: Cogs & Marvel
Creative Director: Jamie Shaw
Design Director: Brittnell Anderson
Award: Gold Award for Best Use of Pandemic-Era Event Technology, Ex Awards 2021 from Event Marketer
Our team at Cogs & Marvel imagined, designed, scripted, and shot all original content (socially distanced, of course) and hosted livestreamed learning in built and branded environments across categories of wellness, art, STEM, cooking, Adobe products, and gamified collaborations. And because we wanted to unify the weeklong program as a singular narrative journey, we also built an app to serve as a "remote control" to the entire experience.
This project challenged us all to reimagine how workplaces can stay connected, inspired, and supported through creative storytelling and clever technology applications. As a result, the project set a new standard for cross-platform connection and community.
2020 | Art direction, strategy, design
As the world retreated to shelter in place, Adobe wondered how they could continue with their popular Field Trip event, for employees and their families. We erased all preconceptions of what the event had been, and started with a fresh canvas and a multidisciplinary team of designers, storytellers, technologists, filmmakers and producers to design a story-based user journey that moved from online to offline, across platforms, and into 3D virtual worlds.